The grass-roots non-profit organization was formed with the belief that the Bordeaux varieties Cabernet Sauvignon, Cabernet Franc, Merlot, Petit Verdot and Malbec grown in the Paso Robles appellation—and the subsequent quality of the wines produced—is under-represented in the marketplace and across the wine industry. The PRCC seeks to improve awareness regarding the distinctive attributes of Paso Robles Cabernet and red Bordeaux varietals through events, education and initiatives that confirm the appellation’s growing reputation for producing luscious, well-rounded Bordeaux wines that compete with like varietals on a global stage.
