July 27th. Decided to spend the day checking out wineries along Rte. 29. First stop, Peju Province. We had met the Peju folks at various LearnAboutWine events, but didn't call ahead for a private tasting. Won't make that mistake again. Peju has lovely wines and a gorgeous winery; they obviously receive truckloads of visitors, and have figured out a kind of assembly-line tasting experience. JD and I were herded to a counter along with 4 other couples. I pulled out my card, and Jeff, the very pleasant sommelier behind the counter graciously comped our tasting and gave us the trade discount. He poured 8 wines, spoke knowledgeably and enthusiastically about all of them, offered wine jokes and stories, and kept interaction to a minimum. The presentation was very professional, but felt scripted. Next time, we'll call first.